Originally posted on TechCrunch:
Editor’s note: Iris Shoor is co-founder and VP Product Marketing at Takipi, a service for managing software downtime in the cloud. Before that, Iris was co-founder and VP Product at VisualTao, a B2B web and mobile service acquired by Autodesk. For a long while I thought about marketing as wordsmithing –  putting an abstract idea into a sentence, picking…

Rate this: