In 2004, the Guardian article coined the word “Podcast”to previously unnamed open source radios. Within 1 year, in 2005, Podcast was named the word of the Year. It is world’s newest media, and it’s popularity is growing day by day. There are now 60,000 active Podcasts on iTunes alone with a data suggesting that 17% of Americans are now active listener of the podcasts. Another data suggest that 80,000 minutes worth of Podcast content is created each day, from the different walks of life.
The great thing about the Podcasts are that they are democratic, free and there is no censorship. You can listen to Podcasts from anywhere in the World, unlike Radios that are local content only. Also unlike 24X7 radios, most of the podcasters develop content for 18-30 minutes of content per week, so the quality is very high.
Podcasts presents a great medium for the content creators, marketers and listeners to come together in one platform. For such a rich media, Podcasts still have lower cost of production than most of the popular medias and is rising platform for entertainers, journalists, preachers and motivational speakers for reach a wider audience.
In this series, I want to discuss some of the famous podcasts, podcasters and promoters on this platform. Also what it takes to produce a podcast and what kind of advertisers are using Podcasts and what kind of content is winning. Also I will recommend my favorite podcasts.
If you love podcasts, please leave your favorite podcasts in the comment below. Do watch this space for more Podcasts related posts.
Love and Peace