Remember those irritating courtship couples from the Airtel commercial. Their discussion on the separate veg and non-veg section on a night before their wedding, the selfie marathon on IM and their other disastrous all-night talks. It was impossible to watch television without those commercials.
Well, roll the calender to a month, and there is new commercial that is equally mindless.
Here is the commercial I am talking about
So why this dumb commercial is so stupid:
We are feminist but still sanskari :
What is unusual when your boss gives a tight deadline to a project and entertains no negotiation? Its like everyday at work. But no, when its delivered by saree warped boss to a hipster looking subordinate, there is more to the story. Because our sanskari boss have to go back home and cook for her beloved husband, who is still working, because she said so.
We love to Stereotype
So, the lady boss has a driver who is driving her from work to home but no cook. I think so the ad-makers decided that Priya, the saree boss, can only afford one paid help, so let him be a driver because women folks are generally not good drivers and are usually good in cooking, so let her cook. I dont know if there was a male boss in there, he had to cook.
In office:Wife= Boss= Priya. But in the mobile: Priya=Boss=Wife
In office, he calls his wife/boss by her first name, but when his mobile rings, it shows the name “wife”. I am yet to find someone who saves wife’s number as “wife”, rather than the name itself. Again,lazy writing for the commercial.
Orders to over-time and then suggest to ignore it.
Step 1: “You have to finish this big project today. You have no bloody option…hahaha”
Step 2: while leaving- “Are you doing alright assh*le ?Call me when you are bored”- still giving the devil boss looks
Step 3: “I am reaching home in chauffeur driven car. As we don’t give fuck to wasting petrol by going in separate vehicles, what do you want to have for dinner, my Chubbylobby.”
Step 4: “Come home my boytoy, I am bored.”
Step 5: “Oh damn you “bohot kaam”. Come home now, I am your boss at home and at work…hahahaha. Fuck the project, I wanna do some spanking.”
We love Sci-fi (the video calling at the end)
Have you ever tried video calling in India, like in any network? The v-call of the ad was like science fiction. Never-ever , video call happens of that quality. Never, in this country. And so much food lady, did you cook for the entire office ?
- If it was really a smart phone network commercial, why not show “work from Home” rather than video calling that no body uses.
- If the wife really wanted to be romantic, why not stay back and help hubby in project, leave the office together, make/order dinner together and then watch Crime Patrol (or any other similar romantic show they like )together.
- This commercial is not about Women Empowerment or breaking stereotype, but rather hypocrite and dumb.
What are your thoughts about this commercial ?
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